The following tips will show you how the ability to write well can help your fashion business flourish. By implementing these ideas you can sell more wholesale suits, dresses, shoes, and handbags. These strategies can be implemented by everyone, whether you are exporting brand name corporate Tahari suits to Nigeria, or supplying wholesale BCBG dresses to Trinidad and Tobago, or marketing closeout products to New York flea market vendors.
Fashion Writing Tip #1
Publish a book on the area of business that you are in. You write, or have written for you, a book on topics such as, how to sell on eBay, how to open a high end clothing store, online fashion sales strategies, the ins and outs of exporting brand name merchandise, how to source overstock products, etc.
The benefit of publishing a book is that once you have it distributed through Amazon and Barnes and Noble, it will be seen by thousands of potential customers. Having a book with your name listed as the author will give you credibility, as well as attract potential suppliers and buyers to your clothing business.
You can publish a hard copy book or an eBook, the advantages of a hard copy book is that people will keep their book on their shelves, and can refer to it in the future, as well as lend it to a friend or relative who might in turn become your customer. The advantage of an eBook is that it can be sold for less than a printed book, so its potential distribution can be much larger. An eBook can also be easily distributed from your own fashion website and sent by email to prospective customers.
Fashion Writing Tip #2
When writing your marketing material, online catalog, or eBay auctions, always make sure that you are using descriptions that are familiar to your customers. For example, if you are selling Jones New York suits to African retailers, you will want to refer to them as office suits, while if you are wholesaling suits to retailers in the Caribbean, you would want to describe them as Church suits. The key is to make sure that you are utilizing the same terms as your audience does to describe an item, this way you can avoid confusion and increase your sales.
Fashion Writing Tip #3
Always focus on the actual benefits of the clothing that you are selling. If you are selling wholesale, then let the boutiques, flea market vendors, and eBay sellers know the sales potential of your merchandise, and why they should carry it. If you are selling directly to consumers, let them know how stylish and comfortable your designer dresses are.
Fashion Writing Tip #4
Use action packed words, written in an active voice. Use phrases like, I am having a great sale now, come take a look at our newest designer handbag shipment, take advantage of today's great sale.
You want to use the types of phrases that motivate shoppers to become buyers. Passive writing produces passive results.
Fashion Writing Tip #5
Be sincere in your writing. Customers are highly intelligent, and should always be treated in a straightforward manner. They will appreciate your sincerity and honesty. So if you are selling a pair of Coach shoes at a discount because they have been sitting in your shop for too long, be upfront and let them know. People know that no one gives away their merchandise for free, so if you are having a special sale, let them know why.
Fashion Writing Tip #6
Update your catalog and website periodically. You want to keep customers coming back to your website by showing them that you have new items on a regular basis.
Fashion Writing Tip #7
Write professional sounding emails to your customers, and send them general information articles and sales offers on a regular basis. The more interesting your articles are, the higher your email open rate will be, which should increase your number of clothing sales.
Fashion Writing Tip #8
Share testimonials with your customers. While you will not be writing the testimonials, you can request them from happy customers. You can either post them on your website or share them with your customers upon request. If you have a wholesale business you will want to be careful with who you share the testimonials with since you don't want to give away your customers to a competitor.
Fashion Writing Tip #9
When writing your advertising, be very specific as to who you sell to. If you are a wholesale only business, let prospective customers know. On the other hand, if you sell internationally, be very clear that you do. You can list every country, or at least continent, that you sell your overstock fashions to.
Fashion Writing Tip #10
People judge you online by your words. Make sure that all your email communications are friendly, professional, informative, and clear. This is especially important when exchanging emails with someone whose primary language is different than yours. By following this tip you can increase your sales since you will be properly conveying the sales message that you intend to communicate.
